OCTOBER 24-26, 2021
NASHVILLE

3 DAYS
4 WORKSHOPS
60 SESSIONS

MEET YOUR AGENDA COMMITTEE

Brad Arends


Committee Chair

Co-Founder/CEO

intellicents

John Clark


Advisor and Vice President of
Retirement Plan Services

Heffernan Financial Services

Jamie Greenleaf


General Partner/Principal

Cafaro Greenleaf

Erin Hall


Managing Director

Strategic Retirement Partners

Sam Mitchell


President and CEO

Sentinel Benefits & Financial Group

Jania Stout


Co-Founder

Fiduciary Plan Advisors

WHO YOU'LL MEET AT
WEALTH@WOR(K)

SPEAKERS


Brad Arends

Co-Founder/CEO

intellicents


Alex Assaley

Principal, Lead Adviser - Retirement Plans

AFS 401(k) Retirement Services


Derek Bailey

VP Retirement Plan Services

USI Consulting Group


Douglas Bermudez

Managing Director

Strategic Retirement Partners


Susan Bradley

Founder

Sudden Money Institute


Sam Brandwein

401(k) Consulting Director / Financial Advisor

Morgan Stanley


Daniel Bryant

President of National Sales, Retirement and Private Wealth

Sheridan Road Financial, a Division of HUB International


Matt Cellini

Partner & Practice Lead

Greenspring Advisors


Jason Chepenik

Senior Vice President Retirement & Wealth

OneDigital


John Clark

Vice President of Retirement Plan Services

Heffernan Financial Services


Joseph Connell

Partner

Sikich Financial


Melissa Cowan

Independent Consultant


Kelli Davis

Vice President of Retirement Plan Consulting

CSi Advisory Services, LLC


Joe DeNoyior

President, Retirement & Private Wealth

HUB


Craig Dewey

Managing Director

Strategic Retirement Partners


John DiMatteo

President

DiMatteo Group Financial Services


Christopher Dubie

Senior Vice President, Financial Advisor

Morgan Stanley


Jean Duffy

Senior Vice President

CAPTRUST


Matthew Eickman

National Retirement Practice Leader

Prime Capital Investment Advisors/Qualified Plan Advisors


Derek Fiorenza

Co-Founder | COO | CCO

Summit Group Retirement Planners, Inc.


Jeanne Fisher

Managing Director

Strategic Retirement Partners


Jessica Fitzgerald

SVP | Corporate Retirement Director | Senior Institutional Consultant | Financial Advisor

The Fitzgerald Group at Morgan Stanley


Steven Glasgow

Executive Vice President / Wealth Management

Janney Montgomery Scott


John Glomski

Financial Advisor

Midwest Financial Partners Investments, Inc.


Amy Glynn

Financial Wellness Advocate

GRP Advisor Alliance


Jamie Greenleaf

General Partner | Principal

Cafaro Greenleaf


Will Hackler

Retirement Plan Specialist

Integrated Wealth Concepts


Erin Hall

Managing Director

Strategic Retirement Partners


Brian Hartstein

Director of Corporate Development

Bayntree Wealth Management


Samuel Henson

Chief Client Officer

Lockton Companies


Leah Hill

Partner | Director

Shepherd Financial, LLC


James Holland

Partner

MillenniuM Investment & Retirement Advisors LLC


Ross James

Vice President, Private Client Group

Sentinel Benefits & Financial Group


Kristina Keck

Vice President Retirement Plan Services

Woodruff Sawyer


Kathleen Kelly

Founding & Managing Partner

Compass Financial Partners


Holly Knight

Director of Retirement Outcomes

Sapers & Wallack, Inc.


David Kulchar

Director

Oswald Financial


Chad Larsen

Retirement Practice Leader

HUB | MRP


Regina Lewis

Retirement Plan Advisor

CAP Partners, LLC


Nick Madl

Financial Consultant

intellicents


Evan Melcher

Principal | Financial Advisor

CAPTRUST


Sam Mitchell

President & CEO

Sentinel Benefits & Financial Group


Vincent Morris

President

Resources Investment Advisors-A One Digital Company


Carrie Ohm

VP of Corporate Development

OneDigital | Retirement + Wealth


Jennifer Pearson

Vice President, Retirement Plan Consultant

OneDigital


Pam Popp

President Retirement Services and Chief Inclusion Officer

Lockton Companies


Jake Rushton

Vice President, Retirement Plan Experiences

TrueNorth Retirement Services


Jim Sampson

Director, Retirement Advisory Services

Hilb Group Retirement Services


Angelique Schena

Senior Marketing Manager

Sentinel Benefits & Financial Group


Brent Sheppard

Partner

Cadence Financial Management


Todd Stewart

Managing Director, Investment Research

Sageview Advisory Group


David Stofer

Founder | President

Mariner Retirement Advisors


Jania Stout

Co-Founder

Fiduciary Plan Advisors-A OneDigital Company


Blake Thibault

Managing Director

Heffernan Financial Services


Matt Twedt

President of Personal Financial Management

intellicents


JD Carlson

CEO | President

Plan Design Consultants


Matt Cawley

Director Of Business Development

Build Asset Management


Thomas Clark

Partner and Chief Operating Officer

The Wagner Law Group


Dick Darian

CEO

Wise Rhino Group


Sheri Fitts

Founder | CEO | Entrepreneur

ShoeFitts Marketing


Laura Garfield

Co-Founder | Director of Marketing and Business Development

Idea Decanter


Michelle Gibilisco

Director of Business Development - Retirement Services

Mutual of Omaha


Mary Gordon

National Accounts Sales Manager

The Standard


Trina Gross

Chief Executive Officer

Acuff & Associates


Josh Itzoe

Founder

FeeMetri(k)s


Matthew Jackson

President of Institutional Sales

401k Maneuver


Meghan Jacobson

Executive Director

JP Morgan


Chad Johansen

Partner & Director of Retirement Plan Sales

Plan Design Consultants, Inc.


Kara Kidney

Business Development Director

OneAmerica


Stanley Kim

Senior Key Client Development Manager

Transamerica


Scott Lanigan

Director, DCIO Advisor Consultant

New York Life Investments


Alex McCarthy

Director, National Accounts

Build Asset Management


Brian Munn

VP, Regional Retirement Consultant

American Century Investments


Brandon Radach

Managing Director

John Hancock Investment Management


Stuart Ritter

Retirement Insights Leader, U.S. Intermediaries

T. Rowe Price


Craig Rosenthal

Head of Strategy and Chief Marketing Officer

Fiduciary Decisions


Samantha Russell

Chief Evangelist

FMG Suite & Twenty Over Ten


John Ruth

Co-Founder & CEO

Build Asset Management


Katie Sheliga

National Accounts Sales Director

The Standard


Lou Sideropoulos

Managing Director, Head of US Retail Retirement

AllianceBernstein


Lisa Smith

Vice President/President Elect

We. Inspire. Promote. Network (WiPN)


John Sullivan

Editor-in-Chief

401(k) Specialist Magazine


Marcia Wagner

Owner

The Wagner Law Group, A Professional Corporation


Bob Woods

401(k) National Sales Manager

Mutual of Omaha


Jonathan Young

Senior National Accounts Manager

Capital Group | American Funds

AGENDA

FI360 AIF® Designation Workshop & Exam (Private/Invite Only)
  • 8:00-5:00pm
  • Summit A

FI360 AIF® Designation Workshop & Exam (Private/Invite Only)

Super CE Session: Retirement Plans for Small Businesses
  • 1:00-4:00pm
  • Summit B

Super CE Session: Retirement Plans for Small Businesses

Grab that CE! Advisors attending Wealth@wor(k) can earn 10 hours of CFP credit and 12-20 hours of state insurance credit. An exam will be administered during the session. All advisors who register for Excel 401(k) will receive an email with more information about registering for this special session. Thank you John Hancock Retirement Plan Services!

Women in Transition Workshop: Shaping Change in Retirement
  • 3:00-5:00pm
  • Ross Marino, Susan Bradley

Women in Transition Workshop: Shaping Change in Retirement

Attend this workshop to learn how to help female participants through some of the more challenging aspects of preparing for and enjoying retirement. Based on Ross and Susan’s new book, Shaping Change, How to Respond When Life Disrupts Your Retirement Plan.

WE Inspire. Promote. Network.  (WIPN) Cocktail Party
  • 7:00-9:00pm
  • Lou/Na Rooftop Bar (In the hotel)

WE Inspire. Promote. Network. (WIPN) Cocktail Party

All woman attendees welcome! Join us to celebrate WIPN's rebranding, and enjoy time networking with other women attendees while you sip on a cocktail and enjoy some post-dinner treats!

Breakfast
  • 7:30-8:30am
  • Grand Hall (Exhibit Hall) & Outside Summit A/B

Breakfast

Rise and shine! Breakfast is served in two places: the Grand Hall (Exhibit Hall), or, in front of the Breakfast Session rooms (Summit A and Summit B). Have breakfast in the hall and network with your fellow attendees and sponsors, or, attend one of this morning's Breakfast Sessions to learn while you nosh!

WE Inspire. Promote. Network. Presents 2020 Research
  • 8:00-8:30am
  • Lisa Smith | Carrie Ohm
  • Summit A

WE Inspire. Promote. Network. Presents 2020 Research

Managing the Difficult Committee Member
  • 8:00-8:30am
  • Jean Duffy
  • Summit B

Managing the Difficult Committee Member

Welcome to Wealth@wor(k)!
  • 8:40-9:05am
  • Brad Arends | Erin Hall | Jamie Greenleaf | Sam Mitchell | John Clark | Jania Stout
  • Summit Ballroom

Welcome to Wealth@wor(k)!

In-Plan Guaranteed Income: Will the SECURE Act Spark a Transformation of the 401(k) Industry?
  • 9:05-9:55am
  • Glenn Dial
  • Summit Ballroom

In-Plan Guaranteed Income: Will the SECURE Act Spark a Transformation of the 401(k) Industry?

The passage of the SECURE Act in 2019 removed the last barriers facing plan sponsors adoption of “in-plan” guaranteed income features. This session will explore participant demand, the types of guaranteed solutions offered, and how to implement the three-step process outlined in the SECURE Act when evaluating guaranteed solutions.

PEP or Group Trust?
  • 10:05-10:35am
  • David Stofer | John DiMatteo
  • Summit A

PEP or Group Trust?

PEP, Group Trust or MEAP? We will talk about the opportunities each of these options offer advisors. We will also cover the pros cons, and target prospects for each option. This is valuable information for advisors targeting micro to large plans and everything in between.

The Virtual Advisor: The Service Model of the Future?
  • 10:05-10:35am
  • Craig Dewey
  • Summit A

The Virtual Advisor: The Service Model of the Future?

This session will show the different varieties of virtual meetings. Does an advisor need to meet face-to-face with their clients/prospects anymore? We do not think so. Virtual meetings make for a better life style for advisors (come see why).

Practice Management Fin Tech to Help You Run Your Business
  • 10:05-10:35am
  • Jessica Fitzgerald | Will Hackler
  • Summit A

Practice Management Fin Tech to Help You Run Your Business

Grow Your Practice: Opportunities in the Tax-Exempt Marketplace
  • 10:05-10:35am
  • Kara Kidney
  • Summit C

Grow Your Practice: Opportunities in the Tax-Exempt Marketplace

Despite regulatory changes in 2009, many tax-exempt entities remain non-compliant. This market accounts for nearly one-third of the total DC marketplace with $2.6T AUM, but is underserved as 46% of plans do not work with an advisor today, thus creating opportunities for you. Join OneAmerica to learn about consultative plan design ideas and how to leverage key intel from the lesser known IRS Form-990 that will set you apart from the competition.

Coffee Break
  • 10:40-11:10am
  • Grand Hall (Exhibit Hall)

Coffee Break

Dust Off Your Marketing Plan
  • 11:15am-12:05pm
  • Samantha Russell
  • North Coast B

Dust Off Your Marketing Plan

Monetizing the 401(k) Participant: Who "Owns" the Participant?
  • 11:15am-12:05pm
  • Brad Arends | JD Carlson
  • North Coast B

Monetizing the 401(k) Participant: Who "Owns" the Participant?

The Evolution of Fiduciary Duties Beyond Retirement Plans
  • 11:15-12:05pm
  • Erin Hall | Jamie Greenleaf
  • Summit B

The Evolution of Fiduciary Duties Beyond Retirement Plans

Does ESG Investing Have a Place in Retirement Plans?
  • 11:15-12:05pm
  • Marcia Wagner | Alex Assaley
  • Summit B

Does ESG Investing Have a Place in Retirement Plans?

There’s growing interest among investors and retirement plan participants to invest in ESG funds – is this the next evolution in building diversified investment menus or a legal trap that carries significant liability for Plan Sponsors? The Biden administration will now take its turn to address this issue that has been addressed by every Presidential administration since Clinton! Identifying the different types of ESG-themed investments, those focusing on risk-adjusted return v. those solely on moral / ethical grounds (e.g., divesting from South Africa investments because of its apartheid policy) could add clarity and resolution to concerns among Plan Sponsors and the industry at large.

Lunch
  • 12:05-1:05pm
  • Grand Hall (Exhibit Hall)

Lunch

Lunch & Learn: What to Do In Nashville: Hear From A Local!
  • 12:05-1:05pm
  • Regina Lewis
  • Grand Hall (Exhibit Hall)

Lunch & Learn: What to Do In Nashville: Hear From A Local!

Lunch & Learn: How Should I Pay My Salespeople?
  • 12:05-1:05pm
  • Brad Arends
  • Grand Hall (Exhibit Hall) - Table 1

Lunch & Learn: How Should I Pay My Salespeople?

Lunch & Learn: Cryptocurrency in Retirement Plans?
  • 12:05-1:05pm
  • Brian Harstein
  • Grand Hall (Exhibit Hall) - Table 4

Lunch & Learn: Cryptocurrency in Retirement Plans?

Higher Returns: Nontraditional Investment Options in 401(k)s
  • 1:15-1:45pm
  • John Sullivan | Steven Glasgow | Josh Itzoe | Jim Sampson
  • North Coast B

Higher Returns: Nontraditional Investment Options in 401(k)s

Bitcoin, cannabis stocks, alternative asset classes--do they belong in investment menus? Plan sponsors (and their advisors) are understandably conservative in the choices they include. Yet younger workers are increasingly interested in nontradtional options. How far should sponsors and advisors go in accommodating younger participants' requests? Will it eventually become a fiduciary issue If they don't offer such investments simply due to personal bias? Our panel of top advisors weighs in.

Do I Have to Do Wealth Management to Survive?
  • 1:15-1:45pm
  • Jim Holland | Melissa Cowan
  • Summit A

Do I Have to Do Wealth Management to Survive?

How Wealth Management and Financial Planning Are Different and Why It Matters
  • 1:15-1:45pm
  • Ross James | Susan Bradley
  • Summit B

How Wealth Management and Financial Planning Are Different and Why It Matters

Wealth management is for the 1% and financial planning for the other 99%. Both serve important but different functions. The mass-customized financial planning for employees increases stability, confidence, and productivity. The addition of life transition support minimizes loss of productivity and turnover.

Leveraging Partner Channels for Exponential Growth
  • 1:15-1:45pm
  • Trina Gross | Brian Munn | Mary Gordon | Katie Sheliga
  • Summit C

Leveraging Partner Channels for Exponential Growth

Our industry is rich with professionals who offer unique expertise, perspectives and relationships with retirement plan sponsors. How can you leverage these partnerships to create meaningful connections and grow your selling circle? From sharing knowledge and resources to prospecting and cross selling, you can position yourself as a go-to advisor for partners and clients, while building on the opportunities that come with new relationships.

Could a Health Insurance Solution Strengthen Your Practice?
  • 1:50-2:20pm
  • Derek Bailey | Doug Bermudez
  • North Coast B

Could a Health Insurance Solution Strengthen Your Practice?

Join Doug Bermudez for a discussion about how to expand your practice to provide a health insurance solution to your plan sponsor cleints. Build it? Partner up? Learn more about the possibilities!

Leveraging Employee Demographics to Produce Tailored Outcomes
  • 1:50-2:20pm
  • Daniel Bryant | Pam Popp
  • Summit A

Leveraging Employee Demographics to Produce Tailored Outcomes

From Boomers to Gen Z: Navigating Relationships with Money
  • 1:50-2:20pm
  • Bob Woods | Michelle Gibilisco
  • Summit B

From Boomers to Gen Z: Navigating Relationships with Money

Each generation is impacted by different historical events that shape their mindset and relationship with money. Knowing the motivations and fears that each generation holds, as well as their preferred platforms, allows advisors to make deeper connections with their clients and propose solutions that address their unique concerns. This presentation dives into their characteristics and discusses ways to solves their needs.

Has the Private Equity Onslaught Changed Our Service Model?
  • 1:50-2:20pm
  • Jason Chepenik, Kristina Keck
  • Summit C

Has the Private Equity Onslaught Changed Our Service Model?

Refreshments in the Exhibit Hall
  • 2:30-3:00pm
  • Grand Hall (Exhibit Hall)

Refreshments in the Exhibit Hall

I'm Inefficient as Heck and I Can't Take It Anymore!
  • 3:10-3:40pm
  • Craig Rosenthal
  • Summit A

I'm Inefficient as Heck and I Can't Take It Anymore!

An interactive session loosely based on the quote from 1976's "Network". What does this have to do with improving my practice you ask? Well, it is nearly 46 years later and advisors are similarly frustrated even if the drivers are different. Why is it so difficult to run an efficient practice? We aren't going to stand, go to the windows and yell but, we are going to discuss practical solutions that you take back to the office and make real change.

Five Ways to Boost Participant Engagement
  • 3:10-3:40pm
  • Holly Knight | Leah Hill
  • Summit A

Five Ways to Boost Participant Engagement

Are you tired of being met with glazed-over looks while presenting to retirement plan participants? Effective engagement requires more than just a cursory review of the enrollment kit – it’s an ongoing endeavor that calls for customized solutions, easy on-roads, and empathetic team members. This dynamic session will provide practical, relevant methods to immediately implement with retirement plan sponsors and employees.

How to Build Your Personal Brand
  • 3:10-3:40pm
  • Sheri Fitts
  • Summit B

How to Build Your Personal Brand

Today, everyone is a personal brand. A brand that creates an immediate first impression – a lasting impression – whether you’re intentional about it or not. Many advisors know about personal branding but continue to neglect theirs, perhaps because it feels too “personal” or egotistical. But crafting one’s brand isn’t about navel gazing. Along with supporting where we want to go and who we want to be, it gives us a voice and a vehicle to share what we believe with the world. The way to start is by crafting an intentional personal brand grounded in digital EQ. digitalEQ is a process that helps advisors evolve toward more empathic and authentic communication with clients and colleagues. The process is designed to foster the emotional connection that drives both long-term commitment and advisor revenue.

Retirement Income Strategies
  • 3:10-3:40pm
  • Matthew Eickman | Matt Twedt
  • Summit C

Retirement Income Strategies

More than ever before, qualified plan participants and individual investors are focusing their attention on what they need to make their retirement savings last. The ability to thrive in the retirement income space will require that advisors understand the qualified plan and retail marketplace. Are you prepared? This interactive discussion will provide a practical perspective for navigating those conversations and setting up your clients and your practice for success.

The Trend Toward 'Give Me More'
  • 3:45-4:15pm
  • Meghan Jacobson
  • North Coast B

The Trend Toward 'Give Me More'

Though an unprecedented year, the state of the participant remains sound. Most have stayed the course and some are even more confident about retirement savings. But the most overwhelming trend we’ve observed in our 2021 DC Plan Participant Research is the need for more. Participants identify retirement savings as key and they want more help. Use our client-ready survey results to identify trends, uncover opportunities, and expand your practice.

The Retirement Industry in 2030: What Does the Future Hold?
  • 3:45-4:15pm
  • Summit A

The Retirement Industry in 2030: What Does the Future Hold?

Senior leaders from Principal Financial Group’s Retirement & Income Solutions will talk through what they think the future holds for the retirement business and what can advisors do to prepare themselves and their clients. This session will cover today’s retirement market, advisors’ roles in the retirement journey, recordkeeper landscape and benefit changes, and consumer trends.

How the Pandemic Will Change the Future of Our Industry
  • 3:45-4:15pm
  • John Sullivan | Brent Sheppard | David Kulchar
  • Summit B

How the Pandemic Will Change the Future of Our Industry

Life Does Not End at 65: The New Retirement
  • 3:45-4:15pm
  • Christopher Dubie
  • Summit C

Life Does Not End at 65: The New Retirement

Party at Tin Roof

Party at Tin Roof

Relax with a cocktail and appetizers and listen to some awesome live music before you head out to dinner! (Tin Roof is all ours so be sure to check out the music on both floors!)

Breakfast
  • 7:30-8:30am
  • Grand Hall (Exhibit Hall)

Breakfast

Up and at 'em! Start the day out right with a good breakfast, served in the Exhibit Hall and in front of the Breakfast Session breakout rooms (Summit A and B).

Ending Hunger One Advisor at a Time
  • 8:00-8:30am
  • Derek Fiorenza
  • Summit A

Ending Hunger One Advisor at a Time

Who is hungry in our country? What can you do to help? What are the impacts you'll make? Join Derek Fiorenza, Co-Founder of Summit Group Retirement Partners and founder of F4 Fiorenza's Food for Friends.

Learn How To Influence Your Prospects & Committee Meetings With Non Verbal Communication
  • 8:00-8:30am
  • Matthew Jackson
  • Summit C

Learn How To Influence Your Prospects & Committee Meetings With Non Verbal Communication

The worth of an adviser may be measured in terms of the influence. It may be just as important as verbal communication. Learn how many top influencers magnify their skills with non-verbal communication skills. Is what you are communicating non-verbally helping or hurting you?

Leveraging Independent Client Facing Innovations to Broaden and Grow Your Practice
  • 8:00-8:30am
  • Amy Glynn
  • Summit B

Leveraging Independent Client Facing Innovations to Broaden and Grow Your Practice

Day 2 Kickoff
  • 8:40-8:50am
  • Summit Hall

Day 2 Kickoff

Triumph in a Tough Year! The 2021 Top Advisor By Participant Outcomes (TAPO)
  • 8:50-9:10am
  • John Sullivan
  • Summit Hall

Triumph in a Tough Year! The 2021 Top Advisor By Participant Outcomes (TAPO)

Delivering superior results in a global pandemic was not a challenge most 401(k) advisors would expect to face, but deliver they did, and then some. We highlighted what they best-of-the-best did to stay focused, stay safe, and—most importantly—assist plan sponsors and participants when they needed it most. It’s finally time to celebrate their success and name this year’s overall Top Advisor By Participant Outcomes (TAPO)! Who will it be? Our TAPO finalists take the stage with 401(k) editor John Sullivan for the exciting announcement.

Misbehaving in Retirement Plans - It’s Time to Retire That Thinking
  • 9:10-10:00am
  • Summit Hall

Misbehaving in Retirement Plans - It’s Time to Retire That Thinking

When bad behaviors happen to good participants, it is usually because of timing, uncertainty or attention biases that cloud sound decision-making. We will share practical strategies in plan design and participant education from the world of behavioral finance. The goal is to improve conversations with plan sponsors and participants in order to help offset the natural tendencies that lead to bad outcomes.

Solutions for the Student Loan Epidemic
  • 10:05-10:35
  • Jania Stout
  • North Coast B

Solutions for the Student Loan Epidemic

It's a Tik Tok World. Are You Ready to Communicate?
  • 10:05-10:35
  • John Clark
  • Summit A

It's a Tik Tok World. Are You Ready to Communicate?

Social Media 1.0 changed how the people communicate with each other. Now the next evolution of social media is changing again how people consume content and information. What are strategies to get your message heard.

Navigating the Consequences of Zero Interest Rate and Easy Money Policies
  • 10:05-10:35
  • Matt Cawley | John Ruth | Alex McCarthy
  • Summit B

Navigating the Consequences of Zero Interest Rate and Easy Money Policies

The classic stock to bond portfolio and other traditional methods used the last 30 plus years, are no longer performing as they once did. Historically low interest rates, tight credit spreads, and richly priced equity markets are forcing retirement savers to make less than ideal choices to protect their nest egg. How does one navigate to achieve the goal of retirement, on the time table they want? What innovations are needed to avoid consequences?

CITs – Take a Closer Look
  • 10:05-10:35
  • Lou Sideropoulos
  • Summit C

CITs – Take a Closer Look

Collective Investment Trusts (CITs) have been growing in popularity. In fact, CITs have outpaced mutual funds in growth in retirement plans over the past few years. In addition to being cost-efficient alternatives to mutual funds, CITs are easy to establish and maintain. Join us as we break down the myths around CITs and offer compelling reasons why advisors, plan sponsors and even participants are attracted to these investment vehicles.

Coffee Break
  • 10:40-11:10am
  • Grand Hall (Exhibit Hall)

Coffee Break

Finding Clarity In the Pooled Plan Space
  • 11:15-11:45am
  • Stanley Kim
  • North Coast B

Finding Clarity In the Pooled Plan Space

PEPs, MEPs, PPPs, GOPs, Exchanges. The SECURE Act has ignited a flurry of activity from advisors looking for ways to offer solutions to clients and prospects using different Pooled Plan Arrangements. Come hear about the benefits of these PPAs and how you can use them to grow your business and increase efficiency and profitability of your practice.

If Retirement Spending is the Question, is “4%” the Solution?
  • 11:15-11:45am
  • Stuart Ritter
  • Summit A

If Retirement Spending is the Question, is “4%” the Solution?

Many conventional models of retirement spending use some version of the “4% guideline” – a starting spending amount, with that dollar amount increased by inflation each year, perhaps with a couple of big purchases thrown in along the way. This session will reveal the results of our proprietary research on how retirees use their money, from their behavior early in retirement through the changes they make later in retirement.

Building Your Pipeline Through Email Marketing
  • 11:15-11:45am
  • Angelique Schena
  • Summit B

Building Your Pipeline Through Email Marketing

Email marketing is crucial for businesses to grow their customer base and generate more sales; it’s a proven way to generate interest and engagement with your brand—and ultimately build your pipeline. Email marketing is all about reaching out to the right lead at the right time with appropriate content. Having a strategy in place allows you to attract the attention of your ideal prospects, gain their trust, and get more conversions!

How To Get Started in the Wealth Management Business
  • 11:15-11:45am
  • Chad Larsen | Blake Thibault
  • Summit C

How To Get Started in the Wealth Management Business

Winning Business with Retirement Plan Sponsors
  • 11:50-12:20pm
  • Brandon Radach
  • North Coast B

Winning Business with Retirement Plan Sponsors

Come listen to what plan sponsors liked and didn’t like about advisors from discovery phase to the finals meeting. This includes independent thoughts on finals meeting follow up, personal positioning, question asking and more.

ESG Investing and Retirement Plans
  • 11:50-12:20pm
  • Scott Lanigan
  • Summit A

ESG Investing and Retirement Plans

Join us while we help guide advisors and plan sponsors to make prudent decision involving ESG.

What's Your Social Media Strategy?
  • 11:50-12:20pm
  • Laura Garfield | Jeanne Fisher | Jake Rushton
  • Summit B

What's Your Social Media Strategy?

Jeanne Fisher, CFP®, CPFA, MBA and Jake Rushton, AIF® are all over social media and we know what you're thinking: how do they find the time? Do they edit their videos and if so, how? How does Jeanne create content that sounds prepared, without sounding scripted? How does Jake talk while biking at that pace and will he run out of oxygen at the top of that mountain? Laura Garfield will find out the answers to all your burning questions!

Relationship Pricing, Rollovers and More-What's Allowed?
  • 11:50-12:20pm
  • Tom Clark
  • Summit C

Relationship Pricing, Rollovers and More-What's Allowed?

With advisors increasingly offering participant level services inside and outside 401(k) plans, this session will discuss the dos and don'ts under ERISA. The effect of the DOL's latest rollover rule on pricing will also be covered.

Lunch
  • 12:20-1:20pm
  • Grand Hall (Exhibit Hall)

Lunch

The Role of HSAs in Retirement Planning
  • 12:20-1:20pm
  • Jamie Greenleaf
  • Grand Hall (Exhibit Hall) - Table 4

The Role of HSAs in Retirement Planning

Congratulations, You're a Finalist. What's the Winning Formula?
  • 1:30-2:00pm
  • Jennifer Pearson | Kathleen Kelly
  • North Coast B

Congratulations, You're a Finalist. What's the Winning Formula?

You're a finalist. Congrats! Now it's time to win the business. Join a conversation with two advisors as they discuss the various avenues to becoming a finalist, how they prepare for the meeting, presentation styles, and follow up with the prospective client.

Can a Small Firm Compete With the Aggregators?
  • 1:30-2:00pm
  • Derek Fiorenza | Joseph Connell
  • Summit A

Can a Small Firm Compete With the Aggregators?

  • 1:30-2:00pm
  • Summit B
The Road To Sub-Optimal Retirement Outcomes
  • 1:30-2:00pm
  • Summit C

The Road To Sub-Optimal Retirement Outcomes

To leverage an old proverb, the road to suboptimal retirement outcomes is paved with good intentions. Even the most thoughtfully allocated retirement portfolio, if left unattended, will drift over time based on the relative performance of the asset classes that comprise it. The allocation that results may be poorly aligned with retirement savers’ risk profiles and represent a significant threat to their accumulated assets.

Insights into M&A: To Sell or Not to Sell
  • 2:05-2:55pm
  • Jania Stout | Dick Darien | Matt Cellini
  • Summit C

Insights into M&A: To Sell or Not to Sell

Join this session to learn more about the current M&A environment and hear from two advisors that have gone through the evaluation process but came to a different conclusion. You will also hear great insight from a M&A consultant who will share more about the process.

Next-Gen 401(k) Advisor: Convergence of Retirement, Health, and Wealth
  • 2:05-2:55pm
  • Brad Arends | Sam Mitchell
  • Summit C

Next-Gen 401(k) Advisor: Convergence of Retirement, Health, and Wealth

How to Grow Revenue in a Challenging Environment
  • 2:05-2:55pm
  • John Clark | Kelli Davis | Sam Brandwein
  • Summit C

How to Grow Revenue in a Challenging Environment

Revenue growth is core to the success of any firm but there are many different paths for retirement advisers to take. Join us for new ideas about growing revenue for the future.

Refreshment Break
  • 2:55-3:25pm
  • Grand Hall (Exhibit Hall)

Refreshment Break

Managed Accounts vs. Target Dates: What's Your Default?
  • 3:30-4:00pm
  • Todd Stewart | Evan Melcher
  • North Coast B

Managed Accounts vs. Target Dates: What's Your Default?

What is Your Firm Worth? Hear From the Aggregators
  • 3:30pm-4:00pm
  • Chad Johansen | Joe DeNoyior | Vince Morris
  • Summit A

What is Your Firm Worth? Hear From the Aggregators

Is Financial Planning REALLY the Next Big Thing? Who Will Pay For It?
  • 4:05pm-4:35pm
  • Sam Mitchell, Nick Madl
  • Summit B

Is Financial Planning REALLY the Next Big Thing? Who Will Pay For It?

Like It Or Not, Cyber Security Threats Are Only Going to Get Worse
  • 4:05-pm-4:35pm
  • Erin Hall | Samuel Henson
  • Summit C

Like It Or Not, Cyber Security Threats Are Only Going to Get Worse

Plan sponsors, providers, and advisors are being hacked, whacked, and attacked by cyber threats. The DOL has a view, so should you. Let’s discuss the role of the advisor in navigating the risks and providing solutions to their clients.

Party at ACME

Party at ACME

JOIN US!

Early Bird
$199

Save $200 through July 31, 2021

LATEST NEWS

  • March 8, 2021

2021 Wealth@wor(k) Steering Committee Members Named

Brad Arends, Co-Founder and CEO of intellicents, named his fellow Steering Committee members today. Joining Brad to create the agenda and speaker lineup for 2021 Wealth@work are the following: John Clark, Advisor and Vice President of Retirement Plan Services at Heffernan Financial Services John has been working in the corporate and non-profit retirement industry for over fifteen years. John was…

  • October 28, 2020

Arends to head up 2021 Wealth@wor(k) Steering Committee

Brad Arends is an industry veteran who has been laser-focused on building out his 40 plus-year old firm, rebranded as intellicents in 2017, to respond to the industry convergence of retirement, wealth, and health. The mission of intellicents is to “overserve the underserved”: the 99% of Americans in the workplace not utilizing the assistance of a personal wealth advisor. Through…

  • October 1, 2020

Excel 401(k) is now Wealth@wor(k)!

After six years of explosive growth, the annual Excel 401(k) conference has been renamed for 2021 to better reflect the content of the sessions and the direction of the industry. Advisors working in the employer-sponsored plan space are no longer solely focusing on getting participants “to” retirement inside a 401(k) plan. They are helping participants manage student loan debt and…

EXCLUSIVE MEDIA PARTNER!

TRAVEL

GRAND HYATT
NASHVILLE

Discounted Group Rate: $295
Available 10/20 - 10/29
          10/24 - 10/26

Hotel selling out fast!

Final date to book is October 2 but we suggest you book ASAP as the discounted room rate is only available while rooms remain in our block and we WILL sell out.

EVENING EVENTS

MONDAY NIGHT

TUESDAY NIGHT